Proposed design for National Geographic online Store. Adaptive design for different devices.
We created a main navigation on the home page with a container for categories: experiences, products & discoveries. Users can participate in these categories creating valuable content.
The categories are easy to identify:
Experiences (city icon), Product (symbol NG) and Articles (icons by theme).
We created a big space on the inside pages where you can find through hot spots more information about the content.
In Homepage the most important module is a board where find all store related categories and filter by products, experiences & discoveries (nature, art, technology, gastronomy etc.). You can also add your discovery.